![]() Specifically, the music video for his new single “Gimme Love”-but it’s also the in-between place that all of the artist’s work occupies. ![]() The viewer is in a place of compulsively watchable uncertainty. Flesh is caught in some inscrutable machinery. A man wipes red across his face after peering into a microscope. And then, suddenly, horribly, confusingly: blood. Everyone is hard at work on some ambitious scientific undertaking. There’s a presentation in a darkened room, standing phone calls placed in cubicles bright under overhead fluorescent lighting. The editing of these short scenes is fast enough to disorient, even as they evoke a kind of bubbly workplace sitcom. Later, the same man passed out in a library, head on some books spread across a table. An exasperated man pacing and studying a legal pad covered in hand-written equations. Green plants filling a rusted window box. In 2019, Joji sold-out his North America tour within minutes and performed at some of the most coveted festivals across the world, including Reading & Leeds in the UK and Lollapalooza.Ī red wagon laden with flowers. “My music is not biographical,” he says, but even still, the deep, heavily shaded emotions in his songs are genuine and they speak to anyone who has ever felt stuck on the outside looking in, who knows what it means to not belong. It’s a fully realized world that his fans can inhabit and explore-and see themselves in. The Japan-born singer, producer, and auteur has a total vision for his work, not just in the writing and producing of his music, but across artwork, videos, and live performances as well. Joji is one of the most enthralling artists of the digital age and among the world’s top independent artists with over 5 billion streams to date. Following the album release, Joji released two more mind-bending videos, and announced The Extravaganza – a first of its kind, one-night-only livestream event, set for October 23. Nectar arrived after a buzzy months-long buildup, which included Joji’s debut TV performance on the Tonight Show Starring Jimmy Fallon, a collaborative track and video with Diplo, a new merch line and even his own signature honey Joji’s Nectar.
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